Nailax Beauty Salon Seals Partnership Agreement With Blend.ph to Grow Hair & Beauty Business
One of the Philippines’ leading peer-to-peer funding platform Blend.ph recently sealed a franchise partnership agreement with Nailax Beauty Spa. This sends out the clear message that the service franchise landscape is abuzz with energy, and sectors are working together to adapt to the times.
The global pandemic has undeniably had a huge impact on many businesses. Nonetheless, many firms or ventures are emerging from government-enforced lockdowns and bracing for the post-Covid-19 scenario with optimism.
The beauty and nail spa business in the Philippines, as business owner Mary Carleen Fernandez can affirm, is one of those businesses that is able to stay afloat even when the chips are down. When things abruptly changed when coronavirus gripped the country, franchisors learned to navigate the new challenges.
Mrs. Fernandez cited that the ability to adapt to changing circumstances, and to be resilient, along with being patient, hardworking and ingenious, are the key traits that enable the Nailax Beauty Spa franchisee to carry on in the face of the severest challenges. As the new normal pushed business establishments – especially those that typically rely on customers who walk in to avail of services – to step up safety and enforce social distancing measures, Nailax Beauty Spa held its own.
It is the friendly vibe, the good product and service, strong branding and unique selling proposition – a one-stop shop for pampering oneself with any of a range of beauty- and relaxation-related services – that has sustained a business relying mainly on clientele for a steady income stream.
If you happen to be among those bent on kickstarting your entrepreneurial stint and zeroing in on the salon business, an entrepreneur worth emulating is Mary Carleen Fernandez. She and her hubby opened their first salon and spa in Tagbilaran City, Bohol back in July 2019.
In no time at all, they were satisfying many customers who went to Nailax Beauty Spa for services that include hair treatment, nail spa, eyelash extension and perming, waxing & threading, brow microblading, and therapeutic massage. Making customers feel the best version of themselves paid off for Nailax Beauty Spa, which established loyal clients.
Building a local following has been crucial for the business. With the easing of community lockdowns, the Nailax team and franchisees are looking forward to satisfying more customers who need self-care and pampering. With major sanitary procedures in place, beauty salons are seeing more interest in recent months.
Getting Into the Flow
Once you’ve set your mind on starting a beauty salon business, hair styling or brow perfecting skills alone are not enough. Among the important things you need to do are 1. Choose the right location; 2. Provide topnotch customer service and make the salon stand out; and 3. Figure out funding
Seasoned entrepreneurs continually advise that you need to keep your cost structure down and spread whatever capital you have as long as you can, give some attention to marketing, and devise other ways to turn a profit.
Once customers are at ease with going out and having their hair or nails done, salon owners need to maintain the cleanliness in their premises and adhere to restrictions put in place during the pandemic. Putting customers’ health & safety foremost in mind is a must in the new normal.
On the marketing side, prebooking appointments and other ways to stay connected with customers and address their needs even when they are temporarily unable to see you may work as part of initial steps to rebuild sales. Beyond offering discounts, salon business operators need to stay abreast with current trends, like bolder palettes.
Individuals who open a local salon business will also do well to focus on becoming a part of the community where they operate. When you build relationships with like-minded entrepreneurs and share ideas or innovative practices, it can create ripple effects.
Business networking assists entrepreneurs in identifying opportunities for joint ventures, partnerships, or new areas of expanding business. With the community lockdown expected to ease up as vaccinations roll out at a steady pace, most salons expect customers to come flooding back after months of self-isolation and safe distancing measures.
Whether franchisees/small business owners are looking to purchase equipment, stock up on inventory, or allocate funds for salaries of personnel, they can turn to peer-to-peer lending for financial boost. The P2P online platform is a good alternative to a traditional bank loan.
For those opportunities that need a little more capital on flexible terms, Blend.ph can be of help. Franchise partners are an important part of our investment environment. We can help franchisors expand, and new franchisees get the business off the ground. Visit our website Blend.ph for insights as well as tips, and to check out an array of loan products, including a franchise loan.
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